Tripel Karmeliet
What we did
Photography / Retouch
Capturing the Essence of Craft – Tripel Karmeliet Grand Cru 2025
When the revered Belgian brewery Brouwerij Bosteels approached us at Peek to photograph their latest limited-edition masterpiece, Tripel Karmeliet Grand Cru 2025: Barrel Aged · Mizunara Oak · Tripel Distilled, we knew our visuals needed to do justice to something truly beyond the ordinary. This was more than a beer; it was a journey in craftsmanship, patience and precision.
The story behind this beer is remarkable: the beloved three-grain recipe of Tripel Karmeliet is triple distilled, then matured in exquisite Mizunara oak barrels. These barrels are crafted only after centuries of tree growth, yielding wood so rare it demands master cooperage.After maturation the distillate is blended back with the beer, delivering refined layers of delicate spice, subtle citrus, smooth vanilla and an elegant woody character.
Our challenge was two-fold: capture the beauty of the bottle and its ritual, and reflect visually the flavour complexity and luxury of the barrel-aged process. We chose warm, natural, golden lighting to echo the beer’s rich glow; textured backgrounds referencing oak grain and cooperage to nod to the Mizunara wood; and close-ups that emphasise the merging of beer and spirit. Together, we built a visual palette that aligns with the craft, rarity and refinement of the edition. On set we paid special attention to the subtle touches: the creamy foam crest, the deep gold of the liquid, and the bespoke packaging quietly speaking of a collector’s item release.
The final imagery gives the brewery a full-suite of premium assets: hero-shots for key visuals, supporting still-life frames for social posts and digital campaigns, and atmospheric context pieces that evoke the rare journey from oak-barrel to glass. For Peek, collaborating on this project reaffirmed our belief that when photography is rooted in understanding the craft behind the product, the result transcends simple product imagery. It becomes storytelling.
