The story behind this beer is remarkable: the beloved three-grain recipe of Tripel Karmeliet is triple distilled, then matured in exquisite Mizunara oak barrels. These barrels are crafted only after centuries of tree growth, yielding wood so rare it demands master cooperage.After maturation the distillate is blended back with the beer, delivering refined layers of delicate spice, subtle citrus, smooth vanilla and an elegant woody character.
Our challenge was two-fold: capture the beauty of the bottle and its ritual, and reflect visually the flavour complexity and luxury of the barrel-aged process. We chose warm, natural, golden lighting to echo the beer’s rich glow; textured backgrounds referencing oak grain and cooperage to nod to the Mizunara wood; and close-ups that emphasise the merging of beer and spirit. Together, we built a visual palette that aligns with the craft, rarity and refinement of the edition. On set we paid special attention to the subtle touches: the creamy foam crest, the deep gold of the liquid, and the bespoke packaging quietly speaking of a collector’s item release.
