- Transport and Logistics Netherlands (TLN)
- Veilig Verkeer Nederland (VVN)
What we did
Film/ Edit
TLN/VVN Educational Videos
Raising awareness among students about the dangers of blind spots around large vehicles, and teaching them how to stay safe near trucks.
Background
“Travel Safe! Stay out of the blind spot” is a joint initiative by Transport and Logistics Netherlands (TLN) and Veilig Verkeer Nederland (VVN). The goal is to improve road safety by educating students about the risks associated with truck blind spots. Each year, around 50,000 students take part in this educational program, which includes both theoretical and hands-on learning components.
Objective
Develop a modern, humorous, and realistic educational video that engages students interactively, helping them understand how to stay safe around large vehicles. It’s essential that the tone and visual style resonate with the everyday world of the target audience.
Tone & Style
While the content remains largely the same, the style and relatability are key. We aim for a tone that feels grown-up, but with a playful wink that makes it approachable for children. It’s important that the presenter feels authentic—someone kids look up to and want to learn from.
Delivered Assets
1x educational video (13 minutes)
1x recap video
1x announcement video for the National “Stay Out of the Blind Spot” Day
1x teaser (30 seconds), designed for sharing in WhatsApp groups
Talent Casting
For this production, we’ve chosen Romy Ruitenbeek With 160K followers on TikTok and over 19K on Instagram, she has a strong and relevant presence among the target audience. Romy strikes the perfect balance between humor, credibility, and approachability. She knows how to bring across important messages in a way that feels both engaging and authentic. Her tone is mature enough to be taken seriously, yet playful enough to connect with children on their level. Thanks to our broad network of influencers, talents, and presenters, we were able to make a well-considered match, Romy is exactly the right person to carry this message.
