Kovvar

CGI

Kovvar

Kovvar® is a leading brand of high-quality car mats. The company guarantees the best materials, superior craftsmanship, and a perfect fit—all within a wide price range. Every car has a different layout, and they custom-make a set of car mats to fit each one perfectly.
Based on the make, model, and year of manufacture, they know exactly which mats will fit 100% in your vehicle.

Kovvar asked us (together with Agency Wars) to come up with a creative campaign that shows that their car mats are designed for every type of car and every environment. By placing their product outside the car, we stepped away from traditional imagery, creating a more distinctive visual compared to competitors, showcasing its utility in any setting. By creating their products and the environments in CGI, we had the flexibility to use various types of cars and create “mini-worlds” that allowed us to go create any type of environment that we wanted. Maximum quality with maximum flexibility.