We partnered with HOYA Vision Care to bring the launch of their new tinted lens product to life through premium, high-impact content. Building on the initial creative concept, we translated the idea into a cohesive set of campaign assets that clearly communicate the product’s benefits.

From planning to final delivery, we managed the full end-to-end production. This included a 60-second hero film and two key visuals, designed to perform seamlessly across channels. VFX played a central role in the storytelling, enhancing both the product and its surrounding world, making the innovation not just visible, but tangible.

Directed and photographed by Rebecca Weltner.