Perrigo
What we did
Photography / Retouch
Davitamon Zwanger
Caring for your little one.
A proud smile in the mirror as you see how your belly has grown, the scent of a newborn baby, the first smile, a big hug you get to receive, having fun together on the bed or reading a book.
Discovering the world together. All these moments make everyday life so special. Moments that everyone will remember..
Briefing
The updated photography campaign for Davitamon embraces a modern, comforting palette of soft hues, light pink, blue, green, white, and taupe with subtle touches of Davitamon’s blue and red integrated into clothing or décor. This refreshed visual approach is tailored for today’s women: those planning a pregnancy, experiencing it, or navigating early motherhood.
It captures the journey from the excitement of early pregnancy to the nurturing moments of late pregnancy and the intimate, everyday life of young mothers. With engaging, recognizable imagery that celebrates diversity and inclusivity, these new materials offer dynamic, efficient visuals that resonate with modern families without relying on an elaborate creative concept.
Our Approach
Working with photographer Rolinda Windhorst, an expert in baby and child photography, we crafted a treatment focused on capturing beautiful, authentic moments. Rolinda was the perfect match for this production.
We centered our approach on three key elements:
First, a real home setting offered endless possibilities. Natural daylight enhances the warmth and coziness of each space, whether in a living room, kitchen, bathroom, or a quiet corner by the window far surpassing the often artificial feel of studio lighting.
Second, by working with real families, a genuine mother and her child, we captured spontaneous, heartfelt interactions. The natural comfort of cuddles, feeds, and tender moments brings an irreplaceable authenticity to the images.
Lastly, while we outlined specific scenes in advance, we intentionally left room for unplanned moments to unfold. These candid instances infuse the campaign with a genuine integrity and honesty, perfectly reflecting the beauty of everyday life.
