Fully digital. Accurate down to the fibre.
Bèta launches the Be Bright,  a chair that stands out immediately. Through its knitted back, considered colour palette, and distinctive design.

For the launch, we built the entire visual story digitally using CGI. No compromises, no limitations of a traditional shoot. Every colour, every angle, every setting, exactly as intended.

This is where CGI proves its value in a product launch. You tell the story in a way that photography or video alone can’t. And you build it modularly: from one foundation, endlessly adaptable across visuals, contexts, and applications.

One creative foundation. Endlessly scalable.