Turning Petrus into a warmer, more modern brand world.
Together with Agency Good, we helped bring the renewed Petrus brand world to life across every touchpoint.
Agency Good developed the refreshed visual identity: refining the logo, strengthening the role of the iconic key and creating a clearer system across colour, typography, icons and tone of voice.

From there, Peek translated that creative system into production-ready assets, making sure every element worked consistently across packaging, campaign and retail. From formats and adaptations to technical execution and final delivery, we helped turn the new identity into a scalable and coherent content system.

The result is a warmer, more contemporary Petrus brand that remains recognisable and works consistently wherever it shows up.