Duvel

AI is reshaping how content is created, personalised, and scaled. At PEEK, we don’t see AI as a magic wand, but as a set of tools to increase efficiency, customisation, and innovation.

AI moves fast. Some brands jumped in too early, we waited until the tools were ready for the quality Duvel deserves.

Thanks to years of shooting Duvel, we knew exactly what the end result should look like. Early tests and previous collaborations helped build the client’s trust.
To keep the product authentic, we used photographed Duvel glasses as AI input. Because input = output. A tight feedback loop with the client kept the process flexible, turning an initial plan of 4 images into 8 final visuals.AI generated. Human crafted.

We were able to create 8 different settings efficiently without the hassle of travel, locations and weather. We created a wider spectrum of images faster and more flexibly than photography.