Perrigo
What we did
Photography / Retouch
Davitamon Zwanger
Caring for your little one.
A proud smile in the mirror as you see how your belly has grown, the scent of a newborn baby, the first smile, a big hug you get to receive, having fun together on the bed or reading a book.
Discovering the world together. All these moments make everyday life so special. Moments that everyone will remember..
Briefing
Idea: Update/refresh all marketing materials to be more in line with today’s pregnant women, new mothers, and young moms. Engaging, recognizable imagery. No creative concept—just new materials.
For whom: For all women who want to become pregnant, are pregnant, or have recently given birth/are young mothers (including their babies).
Photography:
- Creating a homely setting with soft, warm colors such as light pink, blue, green, white, and taupe—modern and soothing tones.
- Subtle Davitamon touch by incorporating Davitamon blue/red in clothing or decorations, or integrating the Davitamon monster/sun.
- Diversity in different women to ensure inclusivity.
- Various stages of motherhood:
- Early pregnancy (excitement, first symptoms, preparation).
- Late pregnancy (nesting instinct, connection with partner, relaxation).
- Young mothers (bonding with baby, breastfeeding/bottle-feeding, daily life).
- Efficient creation of diverse images by adjusting backgrounds, allowing for more variation in campaigns.
Our Approach
Together with photographer Rolinda Windhorst we wrote a treatment how we would create the most beautiful images. Rolinda specializes in baby and child photography so was the perfect match for this production.
To get the most out of the day we needed:
A real home:In a home, you have multiple possibilities and you can shoot quickly. There is natural daylight, which we can enhance with light without making the lighting feel artificial. In a studio, the light often feels unnatural. a warm and cozy living room, a bathroom with a bathtub, a kitchen, a cozy corner by the window, on the bed, or even a changing table.
Real Families: We worked with real people, a real mother with her own baby or child. The little ones can be cuddled, comforted, or fed—allowing for natural and spontaneous moments, which is exactly what we wanted to capture.
Situations: We outlined the scenes we want to photograph in advance, but we also left more than enough room for spontaneous moments to unfold. These are often the most beautiful and authentic images. The campaign has a natural integrity and honesty to it due to the sensitive handling of such special moments.
Deliverables
30 images in different formats so they can be used for all different media channels
